Prof Mohanbir Sawhney Interview by PanIIT USA

Sharpening the Spear: Positioning your Business to Win in a Post-COVID World

Digital Disruption and Advice for Incumbents

Design for Disruption – the case study of Reliance Jio Infocomm

Product Managers as Problem Managers

What is Transmedia Storytelling?

Why Should Customers Engage With You?

Brand Purpose: What Do You Stand for?

MM Video 11 – Enterprise Marketing Automation

MM Video 10 – Zero Dollar Marketing

MM Video 9 – Choosing Metrics to Improve in Marketing Experiments

MM Video 8 – Overview of Lean analytics

MM Video 7 – Transforming Process: From Waterfall to Agile Marketing

MM Video 6 – Transforming Marketing Execution: From Campaigns to Always-On Marketing

MM Video 5 – Transforming Media: Transmedia Marketing

MM Video 4 – Transforming Creative: From Rational Messaging to Emotional Storytelling

MM Video 2 – The Key Shifts in Modern Marketing

MM Video 1 – Overview of Modern Marketing Video Series

The Nature of Work in the Digital World

Learningfrom Author Mohan Sawhney about Fewer Bigger Bolder: Full Episode

Mohan Sawhney on Engagement Marketing

Mohan Sawhney on Creating an Innovation Culture

Mohan Sawhney on Collaborative Marketing with Customers

Mohan Sawhney on BackCasting

Mohan Sawney on Metrics for Innovation

Mohan Sawhney on Innovation Myths

Mohan Sawhney on The Customer Experience

Mohan Sawhney on Customer Value

Mohan Sawhney on the Seven Core Marketing Processes

What Makes a Good Product Manager?