I teach in a wide range of open enrollment executive courses delivered in person or online as SPOCs (Small Private Online Courses). I co-direct two in-person executive programs – Delivering Business Growth and Managing and Sustaining a Culture of Innovation. I also teach in several other open enrollment programs, including Kellogg on Branding, the Customer-Focused Organization, and the Advanced Executive Development Program. More details on these courses are below:
This program is grounded in the principle that the growth agenda is 10 percent strategy and 90 percent execution. The two faculty leaders of the program bring 70 years of collective experience in academia, consulting, and business leadership to provide an actionable, execution-focused blueprint for unlocking sustainable, profitable organic growth and developing business growth strategies in uncertain times. With its emphasis on execution and how to grow your business, you will leave this program armed with a tailored, actionable agenda for surviving and thriving in the post-COVID-19 world.
Leaders can create new value for their customers, consumers or constituents by launching new products and services, entering new markets, creating new business models and even new businesses, or rethinking key processes. There has never been a better time to innovate than this time of crisis.
This intensive program takes you through all the essential elements of creating, leading, and sustaining a culture of innovation. Our expert faculty and industry-practitioner experts will guide you through an exploration of how to instill an innovation mindset within your organization, how to identify resources and commercialize innovation opportunities, how to foster innovative behaviors and values, how to build innovation capabilities and how to create an agile and innovative organization. Every participant will be coached on how to develop an innovation strategy for their own organization and an Innovation Culture Blueprint. Some participants will also present their strategy and blueprint to their peers.
This fast-paced, highly interactive program comes from the architects of modern brand management. It combines cutting-edge academic thinking and proven techniques to inspire and enable you to create and manage a powerful brand. Guided by Kellogg faculty — the acknowledged thought leaders in branding — you will gain insight into their innovative approaches and learn how to apply them in practice through real-world cases, structured exercises and an extended simulation focused on some of today’s most perplexing branding challenges.
You will learn how to use marketing and branding to build a profitable and enduring business and gain new insights into the importance and value of a strongly differentiated brand. You’ll come away empowered with new knowledge and skills you can apply immediately to increase customer loyalty, competitive advantage and profitability.
The Kellogg Executive Development Program transforms organizational leaders. It equips top-performing, mid-level to senior management executives to make decisions and take strategic action based upon both traditional and innovative business practices. Participants build skills and awareness as they realize their potential for assuming and thriving in general management roles.
The Kellogg faculty has developed teaching methods and a curriculum especially for the general manager. Our first order of business? To provide the tools, conceptual frameworks, and metrics you need to navigate the general manager’s world.
Become a part of the Kellogg global family. Join us to build professional and social networks that only evolve through the immersive live-in experience. Discover firsthand our:
- Dynamic and rigorous content
- Academic and consultative faculty who live in both worlds
- Collaborative culture
- Personalized attention to your experience
Our emphasis on peer and faculty interaction intensifies the learning experience, promotes the informal exchange of ideas and fosters rewarding relationships that can last a lifetime.
I have developed four successful small private online courses (SPOCs):
The proliferation of new technologies such as mobile, cloud computing and artificial intelligence have transformed customer behavior and disrupted marketplaces. As a result, marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels; it’s about harnessing automation to make marketing practices more productive and agile, mining new sources of customer data to create personalized communications, and leveraging analytics and artificial intelligence (AI) to optimize marketing activities. In this 8-week online program you will gain an end-to-end perspective of the modern marketing process that starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization and AI applications.
Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. You will be equipped to think like the CEO of your product or service, all in a flexible, online format. Throughout the program’s eight weeks, you will have the opportunity to engage in interactive, thoughtful discussions with faculty, subject matter experts and your peers.
Artificial Intelligence (AI) has moved into the mainstream of business, driven by advances in cloud computing, big data, open source software, and improved algorithms. As AI technologies impact how we work, live, and manage businesses, organizational leaders, innovators, and investors are looking to harness the power of AI to create customer value and a competitive advantage. his program will stretch your thinking and broaden your perspectives with a practical, behind-the-scenes look at how established companies – as well as start-ups – are putting AI to work to disrupt industries and gain a competitive edge.
Marketing in a digital world is so much more than “digital marketing.” It’s a discipline that is driven by data, scaled through automation and optimized by analytics – all while maintaining a customer-centric focus. Demand is strong for marketers who can aptly navigate this evolving field.
The Professional Certificate in Digital Marketing program provides a launchpad for advancing your career in digital marketing. Participants will gain a broad overview of the digital marketing landscape, develop the in-demand skills that hiring managers are seeking, and discover their own unique niche in this rapidly expanding domain.