Discover the strategic marketing processes that technology companies use to conceive, design, and market their products and services. Gain insight into the nine major aspects of product management (including opportunity analysis, customer discovery & requirements, product launch & marketing, leading cross-functional teams, product planning and more).
Build sustainable growth engines through a results-focused program, learn the fundamentals of business-to-business marketing strategy, and acquire the general manager’s toolkit for dealing with complexity.
EXECUTIVE mba courses
Understand of the impact of digital and social networks on customer behavior and marketing strategies. Focus on technology trends in emerging markets with classroom sessions, a week-long field study trip and real-world experiences. Become effective product managers and product marketers in a startup firm or in a larger technology company by developing
custom executive programs
At the Kellogg School of Management, our philosophy on custom executive education is to work in partnership with leading companies in a programmatic manner to develop their marketing and innovation capabilities. I have personally led our engagements with several leading companies including Microsoft, Sony, DuPont and Nissan.