Books

My books

Fewer Bigger Bolder: From Mindless Expansion to Focused Growth

by Mohanbir Sawhney

Fewer Bigger Bolder: From Mindless Expansion to Focused Growth “When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more…

Love, Longing & Loneliness

by Mohanbir Sawhney

A collection of poems collected over thirty years that express my personal feelings about the ecstacy of love and the pain of separation; the joy of togetherness and the sadness of separation; highs of inspiration and lows of depression. A very personal journey through life and love….

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

by Mohanbir Sawhney

“All the talk about “open innovation” and externally-focused innovation assumes that “one size fits all” in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed…

TechVenture: New Rules on Value and Profit from Silicon Valley

by Mohanbir Sawhney

Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce. Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the…

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation: Strategic Insight into Ebusiness Transformation

by Mohanbir Sawhney

Today’s most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations’ especially larger, low-tech businesses must reinvent themselves if they are to hold their positions against these new business competitors….

PhotoWars Strategy Simulation Digistrat

by Mohanbir Sawhney

For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management. Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)-an area that is undergoing a transition to digital technology, with many new…

Kellogg on Technology and Innovation

by Mohanbir Sawhney

The future of business technology. This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and…

The 12 Different Ways for Companies to Innovate

by Mohanbir Sawhney

Faced with the prospects of slow growth, commoditization and global competition, companies like General Electric Co., Microsoft Corp. and Ford Motor Co. have now emphasized innovation as critical to their future success. But what exactly is innovation? Although the subject has risen to the top of the CEO…

Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age

by Mohanbir Sawhney

Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.The internet has created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and…

The Network Challenge (Chapter 9): Network-Centric Innovation: Four Strategies for Tapping the Global Brain

by Mohanbir Sawhney

Most companies realize the need to “look outside” for innovation. However, few have a clear understanding about how they can make such a shift toward network-centric innovation–an innovation strategy that is centered on external networks and communities. Managers need more than anecdotal success stories about externally focused innovation,…