Book now available: Fewer Bigger Bolder


In a new book, two Kellogg faculty members advise mindful growth on the path to enlightened profitability.

From startups to established conglomerates, companies looking to expand often go for broke—literally. They make more products, create more brands, and enter more markets with the goal of growing their market share. While seemingly reasonable, this approach used throughout the ages can often lead to fleeting gains, dismal results, or outright failure.

“The complexity of companies frequently grows faster than revenues,” says Mohanbir Sawhney, the Robert R. McCormick Tribune Foundation Clinical Professor of Technology. A strategy and innovation consultant in the start-up world, Sawhney has long observed the “unwieldiness” of companies that expand for expansion’s sake. “The paradox is that to grow, you need to cut back and do less.”

This simple-but-powerful strategy is just one of several detailed in Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth (Portfolio). Sawhney partnered with co-author Sanjay Khosla, former president of Kraft Foods International (now Mondelēz International), to develop a simple framework for sustainable growth and profitability in any market. At its core, their seven-step model, Focus7, calls for making fewer but much better bets.
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