In a vast sea of sameness, a few companies stand out in their ability to wow their customers. I drink Starbucks, drive a Tesla, shop on Amazon, use a Microsoft Surface Studio, and love staying at the Ritz-Carlton. These companies have one thing in common – they are customer-obsessed. They deliver an excellent customer experience – seamless, effortless, and delightful. What is customer-obsession? How can a company become customer-obsessed?