The world of business has ground to a halt as we wait for the COVID storm to pass. But this does not mean that business leaders should put themselves into a holding pattern. On the contrary, this is a time to reflect, retool and reposition your businesses so that you are ready for the post-COVID world.
Think of what good hunters and fisherman do when they hunker down in the deep of winter. They do not sit idle when the season is lean. Good hunters sharpen their spears so that they are prepared for when the game is plentiful. Good fishermen mend their nets and repair their boats so that they are ready for the fishing season.