How to Become a Brand Storyteller

To become a brand storyteller, you must find the great stories to tell, have a process of telling them, and have the right people to tell the stories. The brand is never the protagonist in storytelling; rather, it plays the part of the solution or the vehicle through which the story is told. The story is instead focused on what people care about, which humanizes the story. The effect is often subtle, but impactful.