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Marrying Amazon and Whole Foods: Balancing Separation and Integration

Imagine a hard-charging, aggressive, tech geek marrying a health and wellness-obsessed conscious capitalist. What should this union look like when they both live under one roof? Should the two companies be kept separate or should they be integrated? Should Amazon absorb Whole Foods and make it a delivery, pickup and browsing destination for its vast e-commerce empire? Or should it keep Whole Foods at arms-length to preserve the culture and the customer relationships that the upscale grocer has carefully built?