Published on July 6, 2016 | Except from my WOBI Bogota Speech
Why Should Customers Engage With You?
Published on July 6, 2016 | Excerpt from my WOBI Bogota Speech
Brand Purpose: What Do You Stand for?
Published on July 6, 2016 | Excerpt from the WOBI Bogota Keynote Speech
MM Video 10 – Zero Dollar Marketing
Published on March 6, 2016 | Highlights how you can use your privileged assets – your employees, your customers, your facilities and your products – to do your marketing for you at little or no cost. Shows how any company can do Zero Dollar Marketing.
MM Video 8 – Overview of Lean analytics
Published on March 6, 2016 | Discusses the idea of Lean Analytics as a data-driven marketing experimentation approach. Outlines ideas related to “growth hacking”.
MM Video 4 – Transforming Creative: From Rational Messaging to Emotional Storytelling
Published on March 6, 2016 | Discusses the importance of connecting emotionally through storytelling.
MM Video 11 – Enterprise Marketing Automation
Published on March 6, 2016 | Outlines the emerging landscape of Marketing Automation as the enabler of Modern Marketing. Talks about the importance of automating the end-to-end processes of marketing, sales and social experience management.
MM Video 9 – Choosing Metrics to Improve in Marketing Experiments
Published on March 6, 2016 | Presents a simple framework to choose the metrics that you should improve in running marketing experiments. Describes how to prioritize the marketing experiments to conduct.
MM Video 7 – Transforming Process: From Waterfall to Agile Marketing
Published on March 6, 2016 | Outlines the shift in Marketing Processes from the “Big Bang Campaign” approach to an “Agile Experimentation” approach. Applies Agile and Lean Startup ideas to marketing planning and execution.
MM Video 6 – Transforming Marketing Execution: From Campaigns to Always-On Marketing
Published on March 6, 2016 | Discusses the shift from “Campaign-Centric Marketing” to an “Always-On” Marketing approach that involves creating a stream of useful, timely and persistent content to engage with customers.
MM Video 5 – Transforming Media: Transmedia Marketing
Published on March 6, 2016 | Discusses how to create a unified and coordinated customer media experience in the digital world. Outlines the key ideas in Transmedia Storytelling.
MM Video 3 – Transforming Strategy: From Outbound Marketing to Inbound Marketing
Published on March 6, 2016 | Outlines the first key shift in Modern Marketing – Leading with Content and moving to Inbound Marketing.
MM Video 2 – The Key Shifts in Modern Marketing
Published on March 6, 2016 | Outlines five key shifts that define Modern Marketing.
MM Video 1 – Overview of Modern Marketing Video Series
Published on March 6, 2016 | Introduces the transformation of Marketing and the concept of Modern Marketing. Outlines the key ideas in Modern Marketing to be discussed in videos that follow.
Learningfrom Author Mohan Sawhney about Fewer Bigger Bolder
Published on May 16, 2015 | Video Recorded with Sarder TV on my book Fewer Bigger Bolder
The Orthodoxies of Growth
Published on May 31, 2014 | This video explains that growth is not about doing more, but being better at doing fewer things. It introduced the core premise of our book Fewer Bigger Bolder.
What is a Whole Offer
Published on May 30, 2014 | Companies often sell products that are only part of the total solution that customers want. This video defines the whole offer and gives examples of companies like Tesla that are doing a good job with selling whole offers.
The Power of Storytelling
Published on May 30, 2014 | Storytelling is becoming a powerful tool for creating effective marketing communication. This video shows why stories are so powerful and why you should embrace effective storytelling in marketing communication.
Sell the Outcome, Not the Product
Published on May 30, 2014 | What customers buy is not your product or service. They buy an outcome – a solution to their problems. To gain competitive advantage, companies should sell the outcome, not the product. This video illustrates examples of how to sell outcomes, not products.
Paradoxes in Scaling a Startup Firm
Published on May 30, 2014 | When startup firms get going, they have to be opportunistic and scan broadly in choosing customers and markets. But as they scale, they have to do exactly the opposite and become strategic and narrowly focused. This is just one of several “Strategic Shifts in Scaling Startup Firms” that I talk about in this video.