Videos


What is Transmedia Storytelling?

Published on July 6, 2016Except from my WOBI Bogota Speech


Why Should Customers Engage With You?

Published on July 6, 2016Excerpt from my WOBI Bogota Speech


Brand Purpose: What Do You Stand for?

Published on July 6, 2016 | Excerpt from the WOBI Bogota Keynote Speech


MM Video 10 – Zero Dollar Marketing

Published on March 6, 2016Highlights how you can use your privileged assets – your employees, your customers, your facilities and your products – to do your marketing for you at little or no cost. Shows how any company can do Zero Dollar Marketing.


MM Video 8 – Overview of Lean analytics

Published on March 6, 2016Discusses the idea of Lean Analytics as a data-driven marketing experimentation approach. Outlines ideas related to “growth hacking”.


MM Video 4 – Transforming Creative: From Rational Messaging to Emotional Storytelling

Published on March 6, 2016 | Discusses the importance of connecting emotionally through storytelling.


MM Video 11 – Enterprise Marketing Automation

Published on March 6, 2016Outlines the emerging landscape of Marketing Automation as the enabler of Modern Marketing. Talks about the importance of automating the end-to-end processes of marketing, sales and social experience management.


MM Video 9 – Choosing Metrics to Improve in Marketing Experiments

Published on March 6, 2016Presents a simple framework to choose the metrics that you should improve in running marketing experiments. Describes how to prioritize the marketing experiments to conduct.


MM Video 7 – Transforming Process: From Waterfall to Agile Marketing

Published on March 6, 2016 | Outlines the shift in Marketing Processes from the “Big Bang Campaign” approach to an “Agile Experimentation” approach. Applies Agile and Lean Startup ideas to marketing planning and execution.


MM Video 6 – Transforming Marketing Execution: From Campaigns to Always-On Marketing

Published on March 6, 2016Discusses the shift from “Campaign-Centric Marketing” to an “Always-On” Marketing approach that involves creating a stream of useful, timely and persistent content to engage with customers.


MM Video 5 – Transforming Media: Transmedia Marketing

Published on March 6, 2016Discusses how to create a unified and coordinated customer media experience in the digital world. Outlines the key ideas in Transmedia Storytelling.


MM Video 3 – Transforming Strategy: From Outbound Marketing to Inbound Marketing

Published on March 6, 2016 | Outlines the first key shift in Modern Marketing – Leading with Content and moving to Inbound Marketing.


MM Video 2 – The Key Shifts in Modern Marketing

Published on March 6, 2016Outlines five key shifts that define Modern Marketing.


MM Video 1 – Overview of Modern Marketing Video Series

Published on March 6, 2016Introduces the transformation of Marketing and the concept of Modern Marketing. Outlines the key ideas in Modern Marketing to be discussed in videos that follow.


Learningfrom Author Mohan Sawhney about Fewer Bigger Bolder

Published on May 16, 2015Video Recorded with Sarder TV on my book Fewer Bigger Bolder


The Orthodoxies of Growth

Published on May 31, 2014 | This video explains that growth is not about doing more, but being better at doing fewer things. It introduced the core premise of our book Fewer Bigger Bolder.


What is a Whole Offer

Published on May 30, 2014 | Companies often sell products that are only part of the total solution that customers want. This video defines the whole offer and gives examples of companies like Tesla that are doing a good job with selling whole offers.


The Power of Storytelling

Published on May 30, 2014 | Storytelling is becoming a powerful tool for creating effective marketing communication. This video shows why stories are so powerful and why you should embrace effective storytelling in marketing communication.


Sell the Outcome, Not the Product

Published on May 30, 2014 | What customers buy is not your product or service. They buy an outcome – a solution to their problems. To gain competitive advantage, companies should sell the outcome, not the product. This video illustrates examples of how to sell outcomes, not products.


Paradoxes in Scaling a Startup Firm

Published on May 30, 2014 | When startup firms get going, they have to be opportunistic and scan broadly in choosing customers and markets. But as they scale, they have to do exactly the opposite and become strategic and narrowly focused. This is just one of several “Strategic Shifts in Scaling Startup Firms” that I talk about in this video.


Sources of Insights

Published on May 31, 2014 | Mohanbir Sawhney, author of Fewer Bigger Bolder.
Learn more at www.fewerbiggerbolder.com →


Mohan Sawhney on Orthodoxies and Mental Models that Inhibit Innovation

Published on Feb 3, 2010Talks about how mental models and orthodoxies get in the way of innovation.


Mohan Sawhney on “Opening up Inside” the Organization for Innovation

Published on Feb 3, 2010 | Highlights the importance of opening the internal mindset for connected innovation


Mohan Sawney on Metrics for Innovation

Published on Feb 3, 2010 | Talks about an end-to-end view of metrics for innovation


Mohan Sawhney on Creating an Innovation Culture

Published on Feb 3, 2010 | Talks about how business leaders can create a conducive environment for innovation


Mohan Sawhney on Connected Innovation

Published on Feb 3, 2010 | Presents the concept of “network-centric” innovation


Mohan Sawhney on Business Innovation

Published on Feb 3, 2010 | Defines business innovation in a value-centric way


Mohan Sawhney on Innovation Myths

Published on Feb 3, 2010 | Presents common myths surrounding innovation


Mohan Sawhney on BackCasting

Published on Feb 3, 2010 | Presents a new approach to strategic planning for really new market spaces in technology businesses


Mohan Sawhney on Customer Insights

Published on Feb 3, 2010 | Outlines the nature of customer insights


Mohan Sawhney on The Customer Experience

Published on Feb 3, 2010 | Defines what the customer experience is and how to think about the Total Experience


Mohan Sawhney on Engagement Marketing

Published on Feb 3, 2010 | Presents the concept of engagement marketing and contrasts it with exposure marketing


Mohan Sawhney on Collaborative Marketing with Customers

Published on Feb 3, 2010 | Talks about the concept of collaborating with customers to co-create value


Mohan Sawhney on Customer Value

Published on Feb 3, 2010 | Describes fundamentals of customer value


Mohan Sawhney on the Seven Core Marketing Processes

Published on Feb 3, 2010 | Outlines a process architecture for marketing that consists of seven marketing processes for discovering, creating and delivering value.


Mohan Sawhney on Customer-Centricity

Published on Feb 3, 2010 | Defines what it means to be a customer-centric organization and outlines the pillars of customer-centricity.


Mohan Sawhney on Value Propositions

Published on Feb 3, 2010 | Describes the basic definition of a customer value proposition.


Mohan Sawhney on Engagement Marketing

Published on Feb 3, 2010 | Presents the concept of engagement marketing and contrasts it with exposure marketing.


Mohan Sawhney on Collaborative Marketing with Customers

Published on Feb 3, 2010 | Talks about the concept of collaborating with customers to co-create value