By by Mohan Sawhney (Author), Ranjay Gulati (Author), Anthony Paoni (Author), The Kellogg TechVenture Team (Author)
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce.
Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business.
“Mohanbir Sawhney is a John Maynard Keynes for the Net Age.”
“As technology moves from being a tool to a driver of business strategy, TechVenture and its insights will be mission critical”
—Vinod Khosla, Partner, Kleiner Perkins, Caufield & Byers
“TechVenture puts on display the technologies that are sculpting the opportunities and pitfalls of tomorrow’s business landscape.”
—Rajat Kumar Gupta, Managing Director Worldwide, McKinsey & Company, Inc.
“This book derives relevant, enduring lessons from the network economy. Those few who still believe that technology and business are separable know little about either technology or business – this book explains why!”
—Ashutosh Roy, Co-Founder & CEO, eGain Communications
“TechVenture delivers thought provoking analyses of the technology trends shaping the businesses of today and tomorrow. I consider it must reading for anyone who wants to understand the magic of Silicon Valley in the global economy.”
—Vijay Mahajan, John P. Harbin Centennial Chair in Business, The University of Texas at Austin and co-editor of Digital Marketing
“Mohan and his co-authors understand entrepreneurs, technology and emerging markets – TechVenture consolidates their thinking into a primer for today’s executive and provides a useful framework as things continue to evolve in the future. This book is a must read for any serious business manager.”
—Jonathan Guerster, General Partner, Charles River Ventures