Kellogg on Technology and Innovation

By Ranjay Gulati (Editor), Mohanbir Sawhney (Editor), Anthony Paoni (Editor)

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The future of business technology

This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.

The great advances of the 1990s were only the beginning. The coming decade will produce a host of new and expanded applications for existing technologies as well as a vast array of powerful innovations that will transform the way we live, work, and do business. What are the business implications of these new and emerging technologies? How will they be commercialized? Which technologies will be most attractive to investors? How can value be captured while marketing these technologies, and who is most likely to capture it?

Who better to answer all of these questions than the experts from the famed Kellogg School of Management? In Kellogg on Technology and Innovation, three of Kellogg’s leading technology gurus, along with their students, examine the exciting technologies of the near future from a business perspective. They provide an overview of the lure and promise of these emerging domains along with a canny analysis of the business propositions underlying each technology and a penetrating examination of alternative business models surrounding each new product and service.

This comprehensive guide appraises the wireless value chain and infrastructure, takes an incisive look at optical networking, and explores the still-promising future of semiconductor technology. It maps out the brave new world of wireless networks, introduces upcoming wireless applications, and sizes up the potential of voice over IP wireless networks and interactive television. It also examines the competition-heavy area of peer-to-peer computing to reveal sustainable business models and likely winners among more than 100 players.

As for breakthrough technologies, biotechnology is moving out of its infancy and into a rapid growth stage. Kellogg on Technology and Innovation investigates the ways in which biotech firms are repositioning themselves to better capitalize on the value they are creating. Nanotechnology is poised to become the transformative force of the twenty-first century, changing the world as thoroughly as the steam engine and the microchip. This book looks at the current state of nanotech research and examines ways in which this new model of thinking will lead to surprising and revolutionary applications.

Complete with case studies straight from the front lines of technology research, product development, and marketing, Kellogg on Technology and Innovation is an indispensable resource for investors, executives, and entrepreneurs eager to find opportunities and catc

Praise for Kellogg on Technology & Innovation


” Will there be another technology-led boom? If you are tempted to say no, this provocative book will cause you to reexamine your views. It provides an intriguing analysis of emerging technologies-from wireless networks to nanotechnology-that might yet revolutionize business as we know it.”

-Nitin Nohria, Richard P. Chapman Professor of Business Administration Harvard Business School

” Kellogg on Technology and Innovation is a timely and very informative book, which masterfully blends scholarly work with practical aspects of the ever-changing technology landscape. Gulati, Sawhney, and Paoni managed to articulate in a concise and clear manner many complex issues of managing some of the most promising emerging technologies of this decade. A most valuable read for any executive.”

-Raffi Amit, Robert B. Goergen Professor of Entrepreneurship The Wharton School, University of Pennsylvania

“This is the best book available for those who want to know what the ‘business’ impact is of the most important technologies changing the global economic landscape. The authors describe each technology in clear, accessible terms, but more importantly, they help readers understand from a business perspective what matters and why. This book goes beyond merely describing the key actors in each technology. It boldly forecasts which business models will win, which value propositions will matter, and how key industrial sectors will change as new generations of technology take hold. If you’re interested in the business impact of technological change, this book is a must-have. It delivers cutting-edge thinking from one of the world’s best business schools in a manner that is easy to absorb without ever being superficial.”

-Philip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship and Director 3i Venturelab, Fontainebleau, France

RANJAY GULATI is Michael L. Nemmers Distinguished Professor of ElectronicCommerce and Technology at the Kellogg School of Management, Northwestern University.
MOHANBIR SAWHNEY is McCormick Tribune Professor of Technology and Chair of the Technology Industry Management Program at Kellogg.
ANTHONY PAONI is Clinical Professor of Technology at Kellogg.